The 10 Biggest Mistakes Presenters Make

Giving a great presentation isn’t magic. But… how do you know what works and what doesn’t?

Many of us have learned from our own mistakes-which is the hardest way to learn. I’m going to share some of the most common traps and pitfalls of speakers and what you can do to avoid them. Ahhhhhh… this allows you to plan and deliver your next presentation with less stress!

The 10 biggest mistakes include:

1. Not analyzing your audience. You’re almost guaranteed to embarrass yourself if you walk in to present without figuring out who your audience is. For example you need to consider:

a. How many people will attend?

b. What do they already know about your topic?

c. What are their general demographics? (Age, gender, education level, occupation, etc.)

d. What is their attitude about your topic?

e. Why are they attending your presentation? (Forced to, want to learn something, etc.)

2. Not knowing your purpose. As silly as this sounds, it happens too often! Decide, upfront, why are you speaking. Is it to:

a. Inform/teach

b. Persuade

c. Sell something

d. Inspire

e. Entertain

Without this basic foundation, your presentation is likely to ramble all over the place leaving the audience wondering, “What is the message?”

3. Cramming in too much information. We’ve all heard the KISS principle. Keep it simple and your audience will love you! What is your absolutely essential point that you want to get across?

a. What are your supporting points? (Three is ideal.)

b. Avoid throwing in the “kitchen sink”! It’s tempting to add more and more content. Don’t fall into that trap. Keep asking yourself, does this add or detract from my main point(s)?

4. Choosing the wrong visual aids. Ask yourself, “What will enhance my presentation?” If a visual aid will make your point more clear or memorable then use it. Many speakers wouldn’t image speaking without PowerPoint slides. There are a multitude of choices when it comes to visual aids. Once choice is to use nothing if that gets your main point across the best.

5. Death by PowerPoint. Audiences around the world are fed up with boring PowerPoint slides. I can’t think of too much worse than beginning a presentation with a slide that is full of bullet points and text. This confuses the audience! They aren’t sure if they should read the slide or listen to you. Keep the slides extremely simple. One of the best books on this topic is Presentation Zen by Garr Reynolds.

6. Not practicing. This is the biggest sin of all! Many presenters believe that if they’ve put their ideas into a PowerPoint slide that all they have to do is click through the presentation and their work is done. Wrong! Nothing… nothing takes the place of practice. Practicing out loud or recording yourself is worth its weight in gold!

7. Not doing your homework. Here I mean taking the time to know the essentials of your presentation:

a. Where will you be speaking?

b. How will attendees be seated (classroom style, lecture hall, round tables, chairs only, etc.)?

c. How early can you get into the room to set up?

d. What equipment will be available to you?

e. Will someone introduce you or will you introduce yourself?

f. Will there be someone available to assist with technology issues? (This is a very frequent issue.)

g. And so much more…

8. Poor delivery/appearance. How will the audience be dressed? (Casual, business casual, jeans, coat and ties… ?)

a. The rule of thumb is to dress one notch above how the attendees will be dressed.

b. Looking your best will give you that added boost of confidence.

c. Using good eye contact will keep your audience engaged. You appear more confident when you include everyone in the audience-you do this best by using eye contact as you sweep the room with your eyes.

9. Going over time. Please don’t do this. If you were asked to speak for an hour, be sure to stop before the hour and allow time for questions and answers, if appropriate. Most listeners appreciate ending on time or a few minutes early. It’s painful to be trapped in a chair beyond the scheduled end time.

10. Not using a summary or conclusion. Have you ever attended a presentation where the speaker stops after the last point and ends abruptly? “Thank you.” It leaves the audience feeling confused. A short but powerful conclusion will make you look like the professional that you are. Reinforce what your message is all about-inspiring, calling to action, entertaining, etc.

Designing Custom Cases For Product Presentation and Sales

Nothing is more frustrating than arriving at a potential clients to make a sales presentation, only to discover that the centerpiece of your presentation has been damaged during transport. After all, you want to exude the most professional and capable presence possible, and a mangled product or product samples certainly doesn’t help your overall image. Unveiling a classy and well-designed presentation of your products or equipment is critical when making a powerful, convincing impression; custom cases will help ensure that you are looking sharp and present a dazzling 1st impression.

Advanced Technology Makes Designing Custom Cases A Cinch

Thanks to advancements and improvements in manufacturing technology, it’s easier than ever before to order a custom case and have it designed precisely. Things like variable size thermoforming, blow molding, wood and aluminum fabrication with CNC technology and many other advanced techniques have made achieving optimal results more reliable than ever. There’s no longer any need to cobble together a makeshift case when you have oddly- sized, exceptionally fragile or multiple items to bring along for an important sales presentation, thanks to the technology behind creating custom cases and foam.

Maintain Professionalism With Custom Cases

First impressions matter. From your personal presentation to the way you transport and present your case contents, your goal is to give the best product and company impression possible. Nothing can compromise your carefully considered presentation quite like a shoddy looking case. Arriving at a potential client’s office with a sleek, custom designed case is vastly preferable to arriving with a cardboard box or pulling product from an unorganized jumble from the bottom of a cheap carrying case.

Custom Cases For All Of Your Branding Needs

Even if the centerpiece of your sales presentation is a logistical nightmare to carry or ship from place to place, there is bound to be a custom case solution out there that will meet and exceed your expectations. The right case consultants will be more than able to fulfill your needs and come up with custom case designs along with recommendations on the appropriate selection of case fabrication that will allow you to get your items where you need them safely and securely. All the while, you will maintain your professional appearance – a win-win situation.

For an additional branding perk remember that most cases are available with custom printing options. What better way to make your mark than to have your company’s logo printed on the case in color. Remember you will never have a second chance to make that first impression and case consultants will ensure your success.

Unique Presents For Bridesmaids

Your wedding is fast approaching, you have faced major challenges and now is the time to manage the minor ones. Being a meticulous bride, you want everything to fall into places, even to the tiniest detail of your wedding. Aside from the wedding favors that you will most likely handling after the major ones are through, the bridesmaids gifts are perhaps at the bottom of your check list as well. Although they are not mandatory, but these little details can make a huge effect in your entire wedding.

It has been a tradition to give bridesmaids gifts. It is a way to show appreciation for the hard work of the bridesmaids, as well as acknowledging their presence at your wedding. Finding and purchasing bridesmaids gifts can be both fun and challenging. Since they are your closest friends, you will surely enjoy shopping gifts for them, but not just mere gifts of course. Be creative and thoughtful so that your gifts will never be forgotten by your friends.

Opting for unique presents for bridesmaids is a genuine idea. However, make sure that you are choosing the right kind that fits their personalities. If you think it is challenging, well you are wrong. There are several ways, tips and ideas on how to come up unique presents for bridesmaids. Read the following ideas below and consider them as your options.

Gift Certificates

Gift certificates can make unique presents for bridesmaids. If you have doubts or uncertain on what to give, gift certificates will never go wrong. This unique gift idea can send your bridesmaids to their favorite restaurant, bookstore, spa, movies, theater, sporting event or etc. This is also perfect as you can have them bonded with each other while enjoying your unique gift for them.

Handmade Gifts

One great way to come up with unique presents is to make your own. Handmade gifts for bridesmaids are becoming very popular these days, as many brides are into DIY’s. There are plenty of gift ideas that are actually pretty easy to make. All you need is to be creative and complete the materials to make your own bridesmaids gifts. Suggestions like handmade scented candles, soaps, bags of goodies, personalized Cd’s, scrapbooks and keepsake boxes are a few easy-to-make gift items you may consider making yourself. Handmade bridesmaids presents are also a way to get creative and letting your skills and talent to shine through.

Personalized Gifts

Personalized gifts can really make unique gifts for bridesmaids. Today, where almost everything can be personalized, you are sure that you can come up with unique bridesmaids gifts with your own personal touch. There are so many gift items these days that can be customized to meet the needs of consumers. For brides like you who wants to present something that can set their bridesmaids apart from the rest, engraved or embroidered gifts are the perfect option. A few personalized suggestions include embroidered handbags, engraved jewelry pieces, personalized picture frames, personalized keepsake boxes and other bridesmaids apparel that are available for personalization.