Presenting a Grass Roots Marketing Plan For an Large Local Event

For those organizations that plan large local events they know that they must have a grass-roots marketing plan and strategy in place if they want the attendance to be outstanding. Of course, most large local events occur annually.

Thus, they are always looking back into the past for ideas for the upcoming event and they often copy the types of marketing they have done previously. Generally, when outsiders are presenting a grassroots marketing plan to a large community event committee, they are not taken as seriously as someone else that’s within the group regardless of their experience level in marketing or lack thereof.
 
You see, someone that has been with each annual event for many years to prior has an intimate knowledge of the event, the people and the general characteristics; they know what to expect, but chances are they know little about marketing. Of course, all large local events are interested in turn out and attendance, which is paramount and they are likely to attribute to their ultimate success to the number of people who show up.
 
Large local event committees know that they need a maximum amount of turnout in order to turn a significant profit. After all, if the local large nonprofit event raises money for a community charity or community charities; the more money they raise the more successful the event was also. 
 
So, when presenting your grassroots marketing plan to the committee you must talk about last year’s attendance figures and the amount of profit made per person visiting. Then explain how your marketing plan projects to have a specific percentage increase in attendance. Again you must be specific, as in 10% or 25,000 additional attendees. Please consider this.

Tips in Buying Christmas Presents for Mom

Are you having a difficult time buying Christmas presents for mom? Well do not worry because in this article we will discuss some tips that you can consider to be able to find the perfect gift for your mom. Naturally, you would want to give something that she will love and enjoy, which is why you are having a hard time. However, if you will only learn how to focus then you will be able to have easier time. So here the considerations that you should bear in mind:

1. Buy a gift according to your mom’s interest – it is ideal to consider the hobbies or interests of your mom. You should observe the things that she currently enjoys. For example, is she trying to lose weight then you could buy her gifts like treadmill, gym membership, yoga mat, dumbbells, kettlebell or running shoes. If your mom is currently obsessed with gadgets then see which items she does not have yet. You can give her new cell phone, LED Television or laptop. You will be able to get more ideas if you will look closely to her hobbies and interests.

2. See what she needs – it will also give you easier time if you will consider buying gifts that she truly needs – something that will be useful for her. For example, she needs a new watch because hers got broken recently or perhaps new coffee maker or even new pair of shoes. Just make sure that the gift is something the she can use.

3. Choose a gift that will make her feel relaxed – moms work so hard to keep the house clean, organize and happy all the time. Their job is not easy at all moreover if she is also working in the office. With this, you should try to find present for mom that will help her unwind and relax. Some examples are Spa gift certificates, vacation trip, and dinner at her favorite restaurant or some beauty products. She will surely appreciate that you are being concerned with her. This will be more complete if you will include a small note saying how much you love and appreciate her.

Taking into consideration these things will allow you to have easier time picking the best Christmas gift for mom. It would be great if you will start as early as now so you can have long preparation. It is best to be early than go rushing few days before Christmas.

Seven Qualities of a Win-Win Negotiator

Most business people approach a negotiation hoping for a win-win agreement. But even with the best of intentions, they usually fall into the same win-lose patterns that characterize most negotiations.

What qualities do win-win negotiators possess? How are they able to consistently achieve win-win outcomes? Cultivating these seven qualities will improve your chances of negotiating win-win agreements.

Engage in joint problem solving

Most of us are conditioned to see a negotiation as a chance to win or lose. As such, we do what we can to win as much as we can, and the other side does the same. This competitive mindset leads to win-lose or partial win results.

Win-win negotiators, however, approach a negotiation as an opportunity for joint problem solving. Instead of seeing two parties each trying for their own win, they look at a negotiation as a single problem they must solve together for mutual benefit. They believe two heads are better than one.

Understand your interests and prioritize them so you stay focused on what is important to you. Know what you must have and what you would like to get from the negotiation before you begin. Have a list of other items you are willing to exchange.

Try to anticipate the other party’s interests as well. Explore ways to help him get what he needs at little or no cost to you. Adopt a collaborative mindset. Strive to optimize the overall outcome, rather than trying to maximize your gains on each of a series of items.

Share information

Most people play their cards close to the chest during a negotiation. They refuse to tell the other party anything of substance for fear the other party will use it to their advantage.

Of course, there may be some things you don’t want the other party to know. For example, you may not want to share your alternatives or your “bottom line.” However, it does not hurt to let your counterpart know what your interests are. They will often reciprocate, and you are then in a better position to satisfy both party’s interests.

But what if you share your interests and the other party keeps his to himself? Would that place you at a disadvantage? No, it would not! Recent studies suggest that even when only one party lays his interests on the table, a win-win outcome is still more likely. The mere fact that some interests are disclosed improves the chances that both sides will benefit.

Ask questions

Asking questions is one way to get information. But the benefits of asking questions go beyond mere information. Asking nonthreatening questions allows you to build rapport and put the other party at ease. It allows you to manage the discussion and gives you time to think. Questions also allow you to check your assumptions and confirm your understanding of key points.

Be careful how you ask questions. Do not ask questions with a sarcastic tone or that otherwise sound threatening. Ask questions that seek fair information and show a genuine concern for the other party and the negotiation process.

Listen empathetically

You learn more by listening than by talking, so encourage the other party to speak by listening attentively. Make eye contact. Do not interrupt. Do not form conclusions until your counterpart has finished speaking.

A good listener shows concern and respect for the other party. Try to really understand the other party’s point of view, even if you do not agree. Recognize that his arguments and needs have merit. Likeable and agreeable negotiators accomplish more than self-centered ones.

Explain before disagreeing

Do not be quick to disagree with your counterpart. An immediate rejection suggests you do not really care about the other person and are not open to his ideas.

Consider what he is saying. Look for common ground and try to build on it with your counterproposal. Offer your counterproposal as a suggestion rather than a demand, and be prepared to discuss it.

Persuade

Use data, evidence, and logic to support your proposals. Focus on the most compelling one or two arguments rather than trying to build support with a smattering of less convincing arguments. Quality is more important than quantity here.

Use fair and objective standards to support your proposal. Offer facts and reasons that make intrinsic good sense, such as market prices and historical trends. Do not offer arbitrary arguments such as “that’s all we are willing to pay.” Unsupportable rationales are not persuasive and will make your counterpart more resistant.

Think laterally

A win-win solution is not always obvious. The ability to develop creative options is a key to crafting win-win agreements. Learn to think out of the box.

By modeling these characteristics of win-win negotiators, you too will become a better negotiator.