Presenting a Grass Roots Marketing Plan For an Large Local Event

For those organizations that plan large local events they know that they must have a grass-roots marketing plan and strategy in place if they want the attendance to be outstanding. Of course, most large local events occur annually.

Thus, they are always looking back into the past for ideas for the upcoming event and they often copy the types of marketing they have done previously. Generally, when outsiders are presenting a grassroots marketing plan to a large community event committee, they are not taken as seriously as someone else that’s within the group regardless of their experience level in marketing or lack thereof.
 
You see, someone that has been with each annual event for many years to prior has an intimate knowledge of the event, the people and the general characteristics; they know what to expect, but chances are they know little about marketing. Of course, all large local events are interested in turn out and attendance, which is paramount and they are likely to attribute to their ultimate success to the number of people who show up.
 
Large local event committees know that they need a maximum amount of turnout in order to turn a significant profit. After all, if the local large nonprofit event raises money for a community charity or community charities; the more money they raise the more successful the event was also. 
 
So, when presenting your grassroots marketing plan to the committee you must talk about last year’s attendance figures and the amount of profit made per person visiting. Then explain how your marketing plan projects to have a specific percentage increase in attendance. Again you must be specific, as in 10% or 25,000 additional attendees. Please consider this.

6 Tips to Deliver a Deadly Presentation

Leadership and lecture are inseparable. In the world of business, information and instructions flow down the levels of hierarchy through the mode of presentations, beginning from the top position – occupied by the CEO.

Everyone in an organization, including the CEO, is assigned with certain roles and responsibilities. And, at some point or other, he may have to address people from the presentation’s platform. Therefore it is better to prepare for bigger roles.

We intend to make this job a bit simpler for you. Here are some tips that can help you deliver an effective presentation.

1. Make sure the hardware’s working fine

Before the meeting commences, send a team from the IT department to install the hardware – projector, screen, mouse, laptop, etc. Arrive at the venue early to ensure that you have personally tested if everything is set in order and all technology equipment and audio-visual support are working well.

Also, it is good to give a mini presentation to just chairs to ensure that everything goes as per the plan.

2. Start with a concern or question

Don’t waste time in unnecessary discussions that are not relevant in the context of the presentation. Throw a question straightway, raise a concern, present a problem or bring a shocker – anything that makes the audience think, be curious, concerned or even scared.

Getting the audience interested from the word ‘go’ can be a great start for your presentation.

For instance, if you are gathered to discuss sales strategies for the quarter, start with a pie chart or bar graph of the sales for the previous quarter. Similarly if you are venturing into a new business, you can start with the challenges (supported with facts).

3. Avoid handouts

Some people do prefer to distribute handouts or the printed copies of presentation. I personally find this conventional practice a big hindrance in the successful accomplishment of the objectives of presentation.

With the complete draft and information in their hands, the participants tend to read the message ahead of you. It kills their interest as they already know “whats’s up next”. If you have lost your audience before you have even started, your presentation may end up as a mere lecture of no significant consequence.

Therefore, rather than distributing handouts, you can upload the complete presentation on slideshare.net from where everybody can access it whenever they want, without bothering about misplacing the hard copies or damaging the CDs.

And of course the global message of ‘save paper’ has always been a concern to consider.

4. Ask questions and invite ideas

Make your presentation interactive by promoting a two-way communication. Ask relevant questions but to the right people. Questions arouse interest and engage audiences.

Present your point supported with substantial facts and invite suggestions and ideas. Don’t impose your opinion. Appreciate good ideas.

You can also consider a modification or addition to your slides if required. It encourages the audiences to feel comfortable allowing them to pay attention and come up with suggestions.

5. Use your time effectively

In business, time translates into money. Value time and try to conclude your presentation within the pre-decided window. If you stretch the time unnecessarily you will be wasting your time and making your audience impatient.

Use the time effectively. Cut irrelevant discussions short. Postpone individual concerns for some other time. Plan efficiently and then stick to your plan.

6. Patience pays

Patience is a virtue of leaders. You need a lot of it during presentations. Irritating questions, repeated requests to visit the previous slides, difficulty in understanding a concept or an irrelevant argument – these will test your patience in many ways.

Be patient and try to get in some humor in the course of your talk. It will help create a healthy atmosphere and get your audience involved.

There are so many other elements of a delivering a killer presentation that you can learn with experience. Improvement is a continuous process and everybody learns from experiences. The more you experience, the more you learn.

You can also learn from other’s experiences through CEO peer groups. At a CEO conference or CEO group, you will get to meet expert and experienced leaders who would share their experiences with you, therefore making you wiser and more experienced.

Designing Custom Cases For Product Presentation and Sales

Nothing is more frustrating than arriving at a potential clients to make a sales presentation, only to discover that the centerpiece of your presentation has been damaged during transport. After all, you want to exude the most professional and capable presence possible, and a mangled product or product samples certainly doesn’t help your overall image. Unveiling a classy and well-designed presentation of your products or equipment is critical when making a powerful, convincing impression; custom cases will help ensure that you are looking sharp and present a dazzling 1st impression.

Advanced Technology Makes Designing Custom Cases A Cinch

Thanks to advancements and improvements in manufacturing technology, it’s easier than ever before to order a custom case and have it designed precisely. Things like variable size thermoforming, blow molding, wood and aluminum fabrication with CNC technology and many other advanced techniques have made achieving optimal results more reliable than ever. There’s no longer any need to cobble together a makeshift case when you have oddly- sized, exceptionally fragile or multiple items to bring along for an important sales presentation, thanks to the technology behind creating custom cases and foam.

Maintain Professionalism With Custom Cases

First impressions matter. From your personal presentation to the way you transport and present your case contents, your goal is to give the best product and company impression possible. Nothing can compromise your carefully considered presentation quite like a shoddy looking case. Arriving at a potential client’s office with a sleek, custom designed case is vastly preferable to arriving with a cardboard box or pulling product from an unorganized jumble from the bottom of a cheap carrying case.

Custom Cases For All Of Your Branding Needs

Even if the centerpiece of your sales presentation is a logistical nightmare to carry or ship from place to place, there is bound to be a custom case solution out there that will meet and exceed your expectations. The right case consultants will be more than able to fulfill your needs and come up with custom case designs along with recommendations on the appropriate selection of case fabrication that will allow you to get your items where you need them safely and securely. All the while, you will maintain your professional appearance – a win-win situation.

For an additional branding perk remember that most cases are available with custom printing options. What better way to make your mark than to have your company’s logo printed on the case in color. Remember you will never have a second chance to make that first impression and case consultants will ensure your success.