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For those organizations that plan large local events they know that they must have a grass-roots marketing plan and strategy in place if they want the attendance to be outstanding. Of course, most large local events occur annually.

Thus, they are always looking back into the past for ideas for the upcoming event and they often copy the types of marketing they have done previously. Generally, when outsiders are presenting a grassroots marketing plan to a large community event committee, they are not taken as seriously as someone else that’s within the group regardless of their experience level in marketing or lack thereof.
 
You see, someone that has been with each annual event for many years to prior has an intimate knowledge of the event, the people and the general characteristics; they know what to expect, but chances are they know little about marketing. Of course, all large local events are interested in turn out and attendance, which is paramount and they are likely to attribute to their ultimate success to the number of people who show up.
 
Large local event committees know that they need a maximum amount of turnout in order to turn a significant profit. After all, if the local large nonprofit event raises money for a community charity or community charities; the more money they raise the more successful the event was also. 
 
So, when presenting your grassroots marketing plan to the committee you must talk about last year’s attendance figures and the amount of profit made per person visiting. Then explain how your marketing plan projects to have a specific percentage increase in attendance. Again you must be specific, as in 10% or 25,000 additional attendees. Please consider this.

Below are the reasons why you should design and print presentation pocket folders for your business. Presentation folder gives maximum visibility to your business identity and are professional way to present your documents in any position.

• Business Identity

Two Pocket Folder can become the identity of your business if they are professional designed and printed. While giving presentation to customer or presenting your documents, the first thing customer view is your presentation folders. They need to designed in a way that they give uniform look with your rest of the business printed materials and should clear message to your customer about the services you offer.

• Presentation Portfolio

Pocket folders are the best presentation portfolio of the company, they present documents in most arranged and professional manners and carries all the information about your company in one packet. Die cut folders are the most used folders these days for presentation purpose.

• Company Message

Printed folders are the message of a company. If professionally designed and printed, they are the best advertising medium for your company.

• Thing to Remain In-Front

Custom Presentation folders are the thing to remain in-front of customer all the time. If your folders are designed beautifully and in innovative way, it can actually force the customer to put your folders in their table all the time just as a show piece and it will serve your purpose.

• Document Manager

Pocket Presentation Folders are the best business document managers. You can place your marketing material in the pockets, put your business cards on the pockets of the folders and you can also put your media CD on the folder pocket. This will become your one package which will have all your marketing material and will remain in easy access to the customer.

• Easy Access to Information

As all the information is in-front of customer all the time and at one place, customer can find all the information about your company easily and can contact you any time for sales/services. Easy access of information is so important that it is found that many company lose quite a bit of business just because their customer cannot find them the 2nd time. So give you customer the facility to find you easily.

• Media Kit

Presentation folders can also be used as Media kits. These can be designed and printed in a way that all your media kit can fit into it and all the things will be in one place and easy to access. You can have two to three pockets, vertical pockets round pockets to give it innovative look and to full fill your media kit requirements accordingly.

• Trade Show Hand outs

You can easily use Presentation folders for Trade show hand outs to distribute your company information to you potential clients. It will have all the information in it and will be your gateway for potential clients. You can put your brochures, inserts, leaflets, business cards and your presentation CD inside folders to hand out to customers at Trade shows.

• Company Gifts

You also use 2 pocket folders as company gifts along with other small gift your existing or new clients. This give you all the opportunity to give all information about your products and services to clients.

• Photo Holders

Two pocket folders can also be used as photo holders, key card holders and other stuff holders. You can present your company pictures in the photo folders. You can also use these to present your new products along with the pictures of your product to introduce new product in the market.

Most business people approach a negotiation hoping for a win-win agreement. But even with the best of intentions, they usually fall into the same win-lose patterns that characterize most negotiations.

What qualities do win-win negotiators possess? How are they able to consistently achieve win-win outcomes? Cultivating these seven qualities will improve your chances of negotiating win-win agreements.

Engage in joint problem solving

Most of us are conditioned to see a negotiation as a chance to win or lose. As such, we do what we can to win as much as we can, and the other side does the same. This competitive mindset leads to win-lose or partial win results.

Win-win negotiators, however, approach a negotiation as an opportunity for joint problem solving. Instead of seeing two parties each trying for their own win, they look at a negotiation as a single problem they must solve together for mutual benefit. They believe two heads are better than one.

Understand your interests and prioritize them so you stay focused on what is important to you. Know what you must have and what you would like to get from the negotiation before you begin. Have a list of other items you are willing to exchange.

Try to anticipate the other party’s interests as well. Explore ways to help him get what he needs at little or no cost to you. Adopt a collaborative mindset. Strive to optimize the overall outcome, rather than trying to maximize your gains on each of a series of items.

Share information

Most people play their cards close to the chest during a negotiation. They refuse to tell the other party anything of substance for fear the other party will use it to their advantage.

Of course, there may be some things you don’t want the other party to know. For example, you may not want to share your alternatives or your “bottom line.” However, it does not hurt to let your counterpart know what your interests are. They will often reciprocate, and you are then in a better position to satisfy both party’s interests.

But what if you share your interests and the other party keeps his to himself? Would that place you at a disadvantage? No, it would not! Recent studies suggest that even when only one party lays his interests on the table, a win-win outcome is still more likely. The mere fact that some interests are disclosed improves the chances that both sides will benefit.

Ask questions

Asking questions is one way to get information. But the benefits of asking questions go beyond mere information. Asking nonthreatening questions allows you to build rapport and put the other party at ease. It allows you to manage the discussion and gives you time to think. Questions also allow you to check your assumptions and confirm your understanding of key points.

Be careful how you ask questions. Do not ask questions with a sarcastic tone or that otherwise sound threatening. Ask questions that seek fair information and show a genuine concern for the other party and the negotiation process.

Listen empathetically

You learn more by listening than by talking, so encourage the other party to speak by listening attentively. Make eye contact. Do not interrupt. Do not form conclusions until your counterpart has finished speaking.

A good listener shows concern and respect for the other party. Try to really understand the other party’s point of view, even if you do not agree. Recognize that his arguments and needs have merit. Likeable and agreeable negotiators accomplish more than self-centered ones.

Explain before disagreeing

Do not be quick to disagree with your counterpart. An immediate rejection suggests you do not really care about the other person and are not open to his ideas.

Consider what he is saying. Look for common ground and try to build on it with your counterproposal. Offer your counterproposal as a suggestion rather than a demand, and be prepared to discuss it.

Persuade

Use data, evidence, and logic to support your proposals. Focus on the most compelling one or two arguments rather than trying to build support with a smattering of less convincing arguments. Quality is more important than quantity here.

Use fair and objective standards to support your proposal. Offer facts and reasons that make intrinsic good sense, such as market prices and historical trends. Do not offer arbitrary arguments such as “that’s all we are willing to pay.” Unsupportable rationales are not persuasive and will make your counterpart more resistant.

Think laterally

A win-win solution is not always obvious. The ability to develop creative options is a key to crafting win-win agreements. Learn to think out of the box.

By modeling these characteristics of win-win negotiators, you too will become a better negotiator.