Energy is a critical element for any motivational speech, whether to a rally of thousands or to one potential customer or employee. So how do we express that energy and translate it to our audience?

Two elements express energy: the movement of your body and the pace of your words.

Let’s first check out movement. Movement is very important to any presentation, both to combat your public speaking nerves and as a way of keeping audience attention. Your body movement is a way of setting a mood, either good or bad. So let’s use that movement to create an atmosphere of energy and excitement.

The Magic of Movement:

Be a moving target.

Move with energy and purpose. Take long steps and use large arm movements. This conveys to the audience that you are telling them an important and exciting idea or fact.

Make use of your entire space.

If you have a full stage, travel to one end to discuss one point and look directly at the people in that part of the audience. Then go to the other end, then the center, etc. If, on the other hand, you are locked behind a podium or table, or even seated in front of a client, make good use of all the dimensions of movement, even if you can’t go very far with your feet. Lean ahead, step back. Deeply bend your knees, reach up while on tiptoe. Reach around the podium to your left, lean on the podium with your right elbow. If you are seated, use your tailbone as a pivot and cover all the dimensions.

Pick Up Your Speaking Pace:

Ralph Nichols, one of the first people to study effective listening, discovered a surprising fact: listeners stayed more attentive and gained more information and understanding from fast-paced speakers than they did from their slower or moderately paced colleagues. His studies showed that the reason for this is that people can listen about three times faster than the average person speaks. What happens then is that about two-thirds of the listening time is available for thinking about something else… and pretty soon, the ‘something else’ becomes more interesting than the speaker.

So, to keep your audience’s attention, the answer is this: speak faster than you do in day-to-day conversation. This pace has the added advantage that it makes the audience feel they might miss something if they get distracted. When they are that focused, your energy becomes their energy and they buy into your message.

Both your movement and your speaking pace are critical to creating energy in the audience, yet there is another factor which is perhaps most critical of all:

The most significant way to transmit energy to your audience is to truly care about your subject.

In our presentation skills coaching, we often tell the story of safety advocate Ralph Nader, who is definitely not a flamboyant presenter, but who has such concern for his subject that his emotional energy immediately draws you in.

Unleashed energy can be extremely powerful.

Leashed or unleashed, energy is a significant key to motivating an audience, selling a product or project, raising funds or presenting a new policy. It also establishes you as a ‘want-to-hear’ presenter